Our Marketing Capabilities
These flexible engagements were built with you in mind. Our consultants bring deep marketing expertise and past successes into your Continuing Education unit. It all adds up to more engagement, more buzz and, ultimately, more filled seats.
Lead Generation & Recruitment
There is nothing more important or critical to the success of your programs than recruitment. Take students from ‘just curious’ to ‘converted’ quickly through our combination of modern strategy, a solid understanding of marketing fundamentals and creative solutions unique to continuing education.
Creative & Design
Let our award-winning creative and design team take your marketing efforts to the next level. From website design, collateral, social media ads, videos and graphic design, we have a well-rounded team that fully understands today's students to make your organization feel less academic and more consumer-friendly.
Research & Analysis
You need to make a decision or champion your ideas. But first, you need the data and proven expertise to support it. That’s where we come in.
Feasibility Research
Need a few quick wins? Data-backed action plans? All of the above? In this engagement we will explore the feasibility of your idea and provide you with research and recommendations for your future to implement right away.
Search Engine Optimization (SEO)
You can offer the best classes and certificates in the world – but if students can’t find them, you’re back to square one. Let our team of experts work on making your organization’s web pages more popular in search results so the right students can make their way to you.
Social Media Management
Social media is an incredible tool for continuing education units when used and prioritized intelligently. Let us help you figure out all the most high-performing social media sites for your organization, create the strategy, and even be your go-to social media manager to control the engagement with your prospective students.
Website UX
When your students complain, it is typically about their experience getting what they need from your website. We’ll complete user testing and make recommendations to help you solve any friction visitors to your site may experience.
Public Relations
If you don't tell your story, someone else will – and you may not like the narrative. Through strategic public relations planning and execution, we work every possible angle to help build your “know-like-trust” factor, garner positive media attention and improve brand perception.
Enrollment Marketing
Our research audit will uncover gaps in your current enrollment marketing processes and plans to determine what's working, what could be better optimized and how to create and deploy messaging that resonates with your target audiences.
Brand and Creative Services
A strong visual brand, modern tone of voice and compelling creative is a must-have for any recruitment campaign. Build trust and engagement with your learners through high-quality branding and creative, so there's a cohesive and eye-catching look and feel every step along the journey.
Content as a Service
Your organization has to have its own voice on your website and material in order to make your students and customers feel like they are talking to someone familiar. Bringing in continuous content work is helpful in making sure everything you put out sounds like it is coming from the same voice.
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